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Month: April 2024

TurkNet

TurkNet

· Clarity Staff
image of computer and user making transaction

How TurkNet increased e-commerce conversion rates by 107% with Clarity

Who is TurkNet?

TurkNet, established in 1996, is a leading independent telecom operator in Turkey, offering a range of services including telephone, internet, and data center solutions to both consumers and businesses. Recognized as one of Turkey’s Top 100 IT Companies, TurkNet continues to expand its significant fiber optic infrastructure for comprehensive local and international connectivity.

With a robust national data network, TurkNet ensures high-quality services for global carriers and wholesalers. Additionally, TurkNet provides user-friendly internet connection services for residential and commercial customers via its online platform and customer service center.

The Team

Zaliha Terk, Furkan Demirtaş, Özgül Çullu and Nermin Canik make up the digital marketing team at TurkNet. They aim to continuously increase service availability and monitor check action and e-commerce conversion rates by analyzing their web pages with the highest traffic.

The Challenge

On their website, they have a landing page where users can enter their address to check if internet service is available and learn how fast of an internet speed they can get. Users can also complete their subscription online or by calling the call center. In order to achieve their goals, they’ve experimented with various platforms simultaneously.

The team analyzed traffic from mobile devices using Google Analytics data and discovered that service availability check actions on the primary landing page decreased in specific screen resolutions (lower screen resolution correlates with lower conversion rates). After careful evaluation, they determined that Microsoft Clarity was the best solution for them.

Using Clarity

The TurkNet team reviews session recordings to continuously monitor potential usability and technical issues that users may encounter on the site. By analyzing session recordings with particular segments on Microsoft Clarity, they identified that some users were not closing the cookie consent popup and couldn’t see the form and button at the bottom of the page.

Additionally, they measure the impact of recent changes and conduct A/B testing. Clarity not only avoids limiting them based on the audience but also it automatically detects JavaScript errors, offering the team more extensive filtering capabilities.

image of heatmap on site

As a result, the landing page failed to offer appropriate actions tailored to specific audience segments, resulting in higher bounce & exit rates from the page.

Results

Collaborating with the user experience (UX) and law teams, they redesigned the cookie consent screen to comply with regulations. These changes significantly increased performance resulting in a 72% increase in the number of service availability check actions and a 107% increase in internet package subscriptions.

Shows the before and after using Clarity

Learnings

Microsoft Clarity consistently supports the TurkNet team in exploring their users customer journey. They review session recordings after every website change and analyze heatmap and scroll map data before adding any module to their pages. Landing page and funnel optimizations are paramount for their digital marketing and product management teams. With Clarity, they can further analyze events like site exits and cross-channel transitions (from website to call center) and define every step of the user journey.

Microsoft Clarity continues to be a game changer in the digital marketing sector. One of its key advantages is its ability to integrate with other analytics and A/B testing platforms. The TurkNet team plans to integrate all features of the Clarity platform more effectively into their road map in the upcoming periods.

Testimonials

“Microsoft Clarity has been essential in understanding the user experience (UX) challenges on our website. By leveraging its detailed heat maps and insightful session recordings, we were able to pinpoint exactly where users faced obstacles. Thanks to Clarity, we can ensure our website not only meets but exceeds user expectations, providing a seamless and enjoyable browsing experience.” – Zaliha Terk, Digital Marketing Manager

“Thanks to Clarity’s unique and efficient features, we detect situations that we cannot see anywhere else as data on our website, we produce optimizations for the problems we detect, and we also use time management effectively thanks to copilot.” -Furkan Demirtaş, Senior Digital Marketing Specialist

“Thanks to Microsoft Clarity, we can analyze the behavior of users on our website, detect problems that we cannot see and produce solutions.” -Özgül Zeybek, Digital Marketing Executive

“Thanks to its unique features, Microsoft Clarity allows us to understand user behaviors and to identify pain points our users encounter on our website, transforming them into gain points. This case study serves as an example of deriving data-driven hypotheses.” – Nermin Canik, Conversion Optimization Consultant

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Gym Geek

Gym Geek

· Clarity Staff

Learn how the Recoreo team increased on-site time for Gym Geek by 31%.

What is Gym Geek?

Gym Geek is committed to providing well-researched and expertly curated workout routines and exercise guides to help users achieve their fitness goals.

Their platform offers free, meticulously crafted workout regimens and comprehensive exercise tutorials. With a focus on creating immersive and high-quality content experiences, Gym Geek caters to a diverse audience, from beginners to experienced bodybuilding enthusiasts.

They aim to establish themselves as the leading authority in online fitness content. Gym Geek seeks to set the standard for quality and accessibility in digital fitness through innovation and dedication.

Brendon Boshell, the founder of Recoreo, has been immersed in the software industry for a decade, garnering extensive expertise across diverse domains encompassing both business-to-business (B2B) and consumer-facing product landscapes.

Throughout his career, Brendon has assumed pivotal leadership positions within product-centric teams.

Challenge

The Recoreo team was looking to improve content readership and on-page engagement for Gym Geek. They noticed that the average time on-site could be improved and that users were not scrolling down pages, which signaled that content needed to be improved.

Using Clarity

The Recoreo team used FullStory and Mouseflow before shifting entirely to Microsoft Clarity. This platform enables them to have a real-time understanding of how visitors interact with the Gym Geek website.

They use the session recordings every day to see how users react to new content or experiences. This helps them quickly identify potential issues or points of frustration and make necessary adjustments. They also use scroll maps to ensure that users fully engage with the content.

Clarity and Copilot has been instrumental in Recoreo’s work, allowing them to test new content experiences swiftly. Whether it’s a fresh content format or an interactive tool, they can promptly gauge user engagement. This agility in decision-making and optimization has led to significant improvements in user experience, reflected in their increased average time on site.  

In addition to looking at individual recordings, they use Session insights to create automated summaries across their recordings.

The Session Insights feature is a game-changer, providing actionable insights for website improvement. It suggests not only enhancements but also flags ‘Unsuccessful attempts,’ enabling quick identification of user frustrations with content or ads.

Actions Taken

To reach their goal of improving on-site time for Gym Geek, Clarity was able to provide insight with the help of Copilot to assist Recoreo with making three key website improvements:

  1. One of Copilot’s recommendations was to enhance their 90-day workout plan with interactive tools. Recoreo followed this advice and embedded a calorie calculator, which quickly became the most clicked button on the page with 10% of users engaging with it. This tangible result underscores the value of Copilot’s insights.
  • Copilot suggested adding a quiz to one of Gym Geek’s workout routines. This was not a product idea they had before. They rapidly built a new quiz feature and could instantly measure users interacting with the tool.
  • Copilot highlighted some “Unsuccessful attempts” where users were having problems with Vignette ads. The Recoreo team investigated this and adjusted the ad delivery settings to improve the user experience on the Gym Geek website.

Results

As a result of the changes suggested by Clarity and implemented by the Recoreo team, they were able to increase time on-site for Gym Geek by 31%.

Learnings

Clarity has proven invaluable for several reasons for Recoreo. Firstly, Session insights provided comprehensive summaries across all recordings, eliminating the need to watch each one individually for valuable insights.

This feature, unique to Clarity, has benefited the Recoreo team, offering efficiency not found in other tools. Additionally, Clarity’s simplicity in installation and seamless functionality without the need for extensive configuration further underscores its utility, making it a highly effective tool for optimizing workflow and enhancing productivity.

And finally, the suggestions offered by Copilot in Clarity were instrumental in creating engaging content and interactive website elements like the calorie counter and quiz which had a direct, positive impact on readership and user engagement.

Testimonial

“Microsoft Clarity is a must-have for any website. It provides a real-time pulse for our website, with useful tools like recordings, heatmaps and scroll maps. The Copilot AI feature provides relevant and accurate insight into user behavior, allowing us to quickly identify frustrating experiences and pursue new product opportunities.”

– Brendon Boshell, Founder of Gym Geek