How Ecommerce Boost helped their client increase conversion rates by 19%
What is Ecommerce Boost?
Ecommerce Boost was founded in 2020 with a mission to help businesses enhance their online presence, drive revenue growth, and improve customer retention. They provide end-to-end solutions covering strategy, copy writing, design, execution, reporting, and optimization. Their primary customers are e-Commerce brands ranging from small startups to well-established companies across various industries, including beauty, fashion, food & beverage, health, and fitness seeking to maximize their marketing ROI and leverage the latest tools and technologies to achieve their growth objectives.
JP Charles, the founder of Ecommerce Boost, leverages his extensive experience in ecommerce and marketing, gained from building successful brands and working with major corporations. As the founder and CEO of Ecommerce Boost, his role involves overseeing all aspects of the business, from strategic planning and client relations to marketing initiatives and team management. He ensures that every client receives top-notch, tailored services by strategizing campaigns, analyzing market trends, and guiding the overall direction of the company to achieve their mission of driving exceptional growth for ecommerce brands.
Challenge
Before using Microsoft Clarity, they faced significant challenges in understanding user behavior and interactions on their clients’ e-Commerce websites. Their primary goal was to guide users from discovery to checkout, but many customers dropped off along this journey. While some drop-offs were expected as part of the research phase, it was crucial to ensure that these were not due to poor user experience or insufficient information on the site. The lack of visibility made it difficult to optimize conversion rates and enhance user experience. Without comprehensive insights into user engagement, pinpointing specific pain points and areas of friction was challenging. Addressing these challenges and gaining “clarity” on user behavior were essential steps to improve website engagement and drive substantial revenue growth for their clients. Implementing a visual user behavior tool like Microsoft Clarity became essential for gaining deeper insights and making data-driven decisions. Clarity allowed them to visualize how users engage with their clients’ sites, identify pain points, and implement targeted improvements to drive better performance and customer satisfaction.
Using Clarity
With Clarity’s robust features such as session replays, heatmaps, and click tracking, they gained a comprehensive understanding of how users navigate through the websites and interact with various elements. These insights allowed them to identify specific pain points, areas of friction, and opportunities for optimization. By analyzing user sessions and behavior patterns, they were able to make data-driven decisions to enhance website usability, streamline the user journey, and improve overall conversion rates. Clarity’s intuitive interface and visualizations empowered them to implement targeted strategies that addressed their clients’ unique challenges, resulting in tangible improvements in website engagement and conversion performance.
They found several features of Microsoft Clarity to be particularly beneficial for their needs. The session replay feature provided them with a detailed playback of user interactions on their clients’ websites, allowing them to visualize exactly how visitors navigate through the site, where they encounter obstacles, and which elements they engage with most. This feature was invaluable in identifying specific pain points and opportunities for improvement.
The heatmap functionality offered insightful visualizations of user activity, highlighting areas of high and low engagement on the website. This allowed them to prioritize optimization efforts based on user behavior patterns and preferences.
And the click tracking feature provided granular data on user interactions with clickable elements, such as buttons, links, and forms. This helped them understand which CTAs were most effective and which areas required optimization to improve conversion rates.
Each feature combined, offered them a comprehensive understanding of user behavior and website performance, enabling them to implement targeted optimization strategies and drive tangible improvements in website engagement and conversion rates.
Before:
After:
Actions Taken/Results
Following the implementation of modifications informed by insights from Microsoft Clarity, they observed significant improvements in website performance across various key metrics within a short time frame.
Increased Engagement: Users spent more time on the website, exploring multiple pages.
Enhanced User Satisfaction: Users found the website easier to navigate and visually appealing.
Higher Conversion Rates: Conversion actions, such as form submissions and purchases, saw a substantial increase.
Following just five days after implementing Clarity, the team saw an uplift of 19% in conversation rate .
Learnings
With Clarity, they gained valuable insights such as:
Session Recordings: The recordings allowed them to visually analyze user interactions, pinpointing common navigation paths and areas of interest.
Heatmaps: Clarity’s heatmaps provided a clear visualization of where users clicked and scrolled the most, helping them identify areas for optimization.
Scroll Maps: By showing them how far users scrolled on each page, Clarity helped them understand user engagement levels and optimize content placement accordingly.
Click Maps: Click maps highlighted specific elements users interacted with, guiding them in optimizing layout and design for better user engagement.
Overall, Clarity’s comprehensive analytics empowered them to make data-driven decisions and enhance the overall user experience. In particular, dead clicks were an important metric used to improve user experience and increase conversion rate–many other alternative solutions don’t have this feature. By utilizing both dead clicks and rage clicks, they were able to determine which elements users thought were clickable but actually weren’t.
Microsoft Clarity has been a game-changer for our website optimization efforts. Its intuitive interface and robust features have provided invaluable insights into user behavior, enabling us to identify and address pain points with precision. Thanks to Clarity, we’ve seen a noticeable improvement in user engagement, conversion rates, and overall website performance. It’s a must-have tool for any business serious about optimizing their website and increasing online revenue.”
How using Clarity led to a 200% increase in free sign-ups for VisualSP
What is Visual SP?
VisualSP was created in 2005 to help organizations simplify the digital workspace for their employees. VisualSP is a a Digital Adoption Platform that allows companies to provide in-context support to users through interactive walk-throughs, inline help items, searchable help articles, banners and alerts, and more. It’s been popular among Office 365 and Dynamics 365 customers because of its comprehensive library of pre-built help items.
Challenge
The team at VisualSP was in search of a visual user behavior tool to help them take the guesswork out of their content decisions. They wanted to see exactly how users engaged with their site so that they could best support them.
The team was mostly designing landing pages and as they were revamping their site, they wanted to get a clear picture of exactly how users were interacting with the site. Their ultimate goal was to increase the number of people who signed up for the free package of their Digital Adoption Platform.
Using Clarity
Before implementing Microsoft Clarity, the VisualSP team often relied on their extensive experience and intuition when making website design decisions during meetings. After using Microsoft Clarity, they found eye-opening insights that helped them make more informed decisions on their site design.
Scroll data helped them see that users were getting further on their page than they assumed. Heat maps helped them learn that certain links were not being used, links that were often on a page that wasn’t discussed much during design meetings.
Actions Taken
The team at VisualSP used scroll data to understand exactly how many pages users viewed. In addition, they used screen recordings to understand how users interacted with the page.
They looked at heat maps to identify where visitors were clicking the most on the website. As a result, they identified that their site’s landing pages had too many calls to action.
After: The VisualSP team streamlined their user pathway with one CTA.
“But it’s not even about what changes we DID make, it’s also about what changes we DIDN’T make. We assumed that users weren’t scrolling down our page to see our list of features. But when we looked in Clarity’s scroll data, we found that they were viewing most of our page,” says Tara.
Featured: VisualSP’s product features page.
As a result, the VisualSP team kept their list of product features on the page instead of altering or removing it. “Clarity’s heat maps showed us that one of the most popular links on our homepage was to our ‘See it in action’ page,” Tara shares. Previously, that page hadn’t been updated or optimized in quite some time, which was reflected in the number of dropped visitors. The VisualSP team has since revamped that page to give users a clear picture of how their product works.
Results
By leveraging insights from Microsoft Clarity, VisualSP tailored its website to more effectively encourage users to sign up for a free account of their Digital Adoption Platform. These adjustments led to a 200% increase in free sign-ups!
Learnings
For the VisualSP team, having data-backed insights into their current site user experience, helped them streamline their CTAs, improve their user pathways, and significantly increase conversion rates.
Microsoft Clarity was instrumental in eliminating the guesswork from our decision-making processes and allowed us to fine-tune our website to better support our users. With Clarity, we were able to make sure that site visitors could quickly see how our Digital Adoption Platform can improve their team’s performance and get started using our product for free.
–Tara Porter, Content Marketing Director of VisualSP
After a few hours of using it, we agreed that we could drop the old paid tool and switch to Clarity. It brought us a completely new experience. Clarity is easy to set up, free and gives us all the values we need. We have all the features in one place.
This tool shows the actual recordings of users while browsing, making it easier to understand the pitfalls that are making your users exit/not register on your site. Edits made by gathering insights from this tool alone could increase our conversion rate by over 2X.
