What is Ultrafarma?

Created in 2000, Ultrafarma is one of the largest online pharmacies in Brazil, and offers a variety of generic medicines to consumers, with savings of up to 80%. Mr. Sidney Oliveira, the founder of Ultrafarma and a seasoned entrepreneur in the pharmaceutical retail space, aimed to enter the pharmaceutical E-Commerce industry by launching an e-pharmacy brand that caters to nationwide demand while keeping prices affordable for consumers.

Ultrafarma caters to a large consumer base, ranging from retail and distribution to industrial product development in the supplements industry. Their primary consumers are individuals in modest income households who seek affordable generic alternatives to popular medicines and supplements.

As Ultrafarm’s Marketing Analyst, Leonardo Kuwer Saenz Artioli (pictured below) oversees all the marketing and research analysis of  Ultrafarma subsidiaries in the digital space. He graduated in Advertising in the Federal University of Pampa, and has 5+ years in digital marketing with a special focus in bringing success through data-driven insights to improve the consumer journey.

Challenge

The team installed Microsoft Clarity for their Android app to make sure they were offering the best experience for their app users. They wanted to evaluate the intuitiveness and discoverability of their mobile app’s current design, which heavily relied on slider display buttons containing numerous products and offers by Ultrafarma.

Finding a solution

To determine whether to phase out or continue relying on their slide display button, the team used  Tap Heatmaps, which give them an insider view of the level of impact that their sales messaging and layout had with driving conversions. The Taps Heatmaps helped them answer questions about their users’ initial clicks and the relative frequency of clicks on the slider button compared to other elements on the screen.

By experimenting and analyzing the conversions of two scenarios – one with the slider button and one without – and by understanding the product discovery provided by Clarity’s Mobile SDK heat maps, the team concluded that it would be best to replace the pagination and product display scrolling buttons with infinite scroll, especially on product categories.

For one week, they made a comparison of heat maps to analyze the users’ conversions of their app before and after infinite scroll was implemented. The result was increased user retention, product visibility, and conversion on average by 30%. This change also increased average time spent on the app by 3 minutes which in turn led to higher rate of user engagement. 

Learnings

The team found Microsoft Clarity to be incredibly useful with Ultrafarma’s Android app, in making important business decisions that impacted revenue. Clarity’s features provided a clear picture of the customer journey from the time they visit to when they exit, giving them a visual direction into what areas of improvement they needed to prioritize through session replays and heatmaps.

They learned that even the most prominent app design (slider buttons) that has been there for years can be completely replaced to provide the best customer journey for their users, and to increase their business engagement and conversion KPIs. 

Testimonial

“With Clarity, we sustain a great experimentation culture in our departments of Sales and Marketing, in which important business decisions, with the supervision of our CEO, are made watching real use of our mobile app. No guessing involved or relying on end-of-month revenue total, to measure success. Being able to make changes in time to get back on track and having the opportunity to experiment on the go, is key for making the most out of our traffic sources.”

Leonardo Kuwer Saenz Artioli , Marketing Analyst

What is Brainstorm Force?

Astra is a WordPress theme developed by Brainstorm Force. It’s the most popular third-party theme in the world with over 2.4 million users. It was launched in 2017 to help freelancers, website developers, business owners, and just about anyone build exceptional-looking and high-performing websites quickly and easily. 

In addition to the highly popular Astra theme, some of the other awesome products created by Brainstorm Force include Spectra, Schema Pro, Ultimate Addons, Convert Pro, Cart Flows, and many others.

The mission is simple. Brainstorm Force believes in bringing quality products to the WordPress ecosystem that are usable, useful, affordable, and reliable.

Meet the founder

Sujay Pawar (pictured below) is the CEO and co-founder of Brainstorm Force (the team behind Astra). Additionally, he is a co-investor and advisor at Automattic, the company behind WordPress. You can reach him on Twitter @sujaypawar.

Challenge

Brainstorm Force wanted to provide a search field to help visitors navigate seamlessly, in addition to strategically placing the various links and call to action buttons. They came across two challenges.

The company realized that their search bar caused confusion and made it difficult for visitors to locate what they were looking for. Another challenge was to assist visitors to preview the company’s Starter Templates. Users were struggling to preview the templates even though the mouse hover allowed them to click and view them. Click-through rates were much lower than the company wanted to see.

Starter Templates is an extensive library of pre-built website templates that cover just about any niche and business out there. Over 3.5 million websites were created using these Starter Templates in 2022. 

A major selling point for these templates was that users can import a Starter Template, and have the website ready in a matter of minutes. The library page wasn’t delivering this selling point expected by website visitors.

“We created the Starter Templates page to showcase our pro-quality readymade templates. They are a USP of Astra and we spent a lot of time and resources making them the best they could be. However, the page we were showcasing them on just wasn’t delivering the experience visitors wanted or the conversions we needed.”

Finding a solution

The company used Clarity’s session recordings and heatmaps features to overcome two challenges. The recordings helped Brainstorm Force gain understanding of their designs and templates, and showed areas of improvement they never considered. The features even helped them improve traffic to their templates.

To address the first challenge, the company added a search option to the navigation bar.

With the help of Microsoft Clarity‘s heatmaps, they identified the problem area and added two descriptive call to action buttons when a visitor hovers over each template.

Results

By making these two simple changes, website users were able to better understand how to navigate their website. 

The outcome?

They saw a 10% increase in click engagement for their landing page templates. Starter Templates also saw an immediate 12.17% increase in the number of users viewing them, as shown in the following two images.

Learnings

Ultimately, the company fostered a user-centric mindset and placed themselves in the shoes of their website visitors in order to truly understand the user’s perspective.

Their advice? Businesses need to approach each page and interaction as if they are a brand-new visitor, unfamiliar with the layout and functionalities. By adopting this mindset, they can uncover potential pain points and identify areas that may confuse or frustrate users, which can be very beneficial for business growth and user retention.

Testimonial

“It’s often the little things that matter the most and with Microsoft Clarity, we were able to make those minor tweaks and enhancements that lead to a visible improvement in user experience. From our website visitors being able to navigate easily to an immediate 12.17% increase in click throughs to our Starter Templates, Clarity has brought in immediate results. We are confident that these numbers will continue to increase.”

Sujay Pawar, CEO & Co-founder

What is Scrapingdog?

Scrapingdog delivers powerful and efficient web scraping solutions to a variety of industries. The company aims to enable organizations to tap into essential data for their decision-making processes, market research, and a variety of data-oriented tasks.

Who is Scrapingdog intended for?

Scrapingdog is intended for a wide market, offering scraping APIs to compile job search data on LinkedIn, real estate property data on Zillow, search data on Google, and content insights from Twitter. The 4-tier pricing plan makes it accessible for all business structures, from individuals to enterprise.

Meet the founder

Manthan Koolwal (pictured below) founded Scrapingdog with the vision to simplify and streamline the web scraping process for everyone, with an impressive 12+ years of experience in the field. One of Manthan’s most noteworthy achievements is the successful design and implementation of an API for the railway sector that was later acquired by the Government of India.

Challenge

The team at Scrapingdog noticed a major issue on their website. They had a substantial number of visitors landing on their homepage, but there was a lack of product comprehension from users. Prior to using Microsoft Clarity, Manthan Koolwal and his colleague, Divanshu Khatter, had difficulty identifying roadblocks and opportunities to solve this problem and increase free trial signups.

Finding a solution

They reassessed their product offerings and the messaging in the hero section of their homepage. Recognizing the importance of capturing visitors’ attention and effectively conveying the value of their product, they employed iterative testing and refinements of multiple headlines with the help of Microsoft Clarity’s session recordings feature.

Through this process, they successfully created a new headline that resonated strongly with their website visitors, clearly articulating the benefits and value of their product. The impact of this single change was impressive, as it prompted a significant increase in visitor engagement and conversion. More specifically, the updated headline sparked a surge in free trial sign-ups by 50%.

Learnings

Scrapingdog found Microsoft Clarity to be a valuable tool in detecting issues on their website’s homepage. The insights gained have led to informed decisions and optimization of the site’s performance. The team recognized the value of even the smallest interactions through session recordings, enabling prompt resolution of user concerns and improvement of their browsing experience. The team plans to continue using Microsoft Clarity to uncover new opportunities for growth and optimization.

Testimonial

“Since integrating Microsoft Clarity, it has become an invaluable asset in analyzing user behavior. Its screen recording feature has unveiled previously hidden insights, deeply enriching our understanding of user interactions. Now, every website change is underpinned by robust data analysis from Clarity, transforming our decision-making process from guesswork to precision. It has been a game-changer in our pursuit of user-centric design and data-driven enhancements.”

Manthan Koolwal, Founder of Scrapingdog

What is AIModels.fyi?

AIModels.fyi was founded to provide users with a comprehensive platform to search, filter, and sort AI models for their AI projects. The mission is to assist individuals and organizations in finding the ideal AI model to meet their specific needs.

Who is AIModels.fyi intended for?

AIModels.fyi primarily serves users in the AI industry who are seeking to integrate AI models into their projects. The company goals revolve around driving long, engaged sessions, generating high traffic, and achieving a high mailing list signup rate.

Meet the founder

Mike is the founder of AIModels.fyi. He started the project in March 2023, leveraging his 10+ years of experience in building digital products across diverse industries. He is building the site, writing the code, and managing his marketing 100% independently. You can find him on Twitter, where he shares details about the project as a part of his vision to build in public.

Challenge

Mike faced a significant challenge in understanding user behavior and improving the user experience on the homepage of AlModels.fyi. He lacked a dedicated tool to analyze user behavior and make informed decisions. He had no understanding of what people were doing once they reached his site, beyond some general analytics data about page views. He needed a tool to help reduce his bounce rate from 65% to below 50%, as well as make changes to improve average engagement time above 25 seconds.

Finding a solution

Integrating Microsoft Clarity into the website was a straightforward process. Leveraging Clarity’s heatmaps, session recordings, and rage click and dead link filters, Mike gained deep insights into user behavior on his site. These insights guided his decision-making process and enabled us to enhance our landing page effectively. 

Based on the insights provided by Clarity, he immediately made significant changes to the website. These changes included a redesign of the homepage, focusing on shortening the page and implementing best practices for displaying data on mobile devices. Mike was also able to redesign several pages that had high bounce rates and surfaced information based on heatmap data to provide value to visitors right away.

Additionally, he addressed issues with the functionality of the website’s “get the emails” button, ensuring it worked correctly and captured more signups by using an embed vs. a multi-step signup process. These changes, driven by insights from Clarity, resulted in a smoother user journey and improved overall functionality.

Mike was impressed by the impact of these changes. The bounce rate plummeted from 65% to 43%, and engagement time increased from 25 seconds to 55 seconds on average.

Learnings

AIModels.fyi’s experience with Microsoft Clarity highlighted its value as a tool for understanding user behavior and optimizing websites. Through Clarity, Mike learned the importance of shortening and redesigning the homepage, optimizing functionality by reducing work for the user, and prioritizing key features such as search and the leader board.

Moving forward, Mike has exciting plans to further enhance AIModels.fyi based on the insights gained from Clarity. He is actively exploring the implementation of an “AI assistant” feature, allowing users to describe their projects and receive AI model recommendations. Additionally, Mike is considering gamification options to increase user engagement and interaction.

In conclusion, Microsoft Clarity played a pivotal role in revamping the landing page of AIModels.fyi. Its ability to provide actionable insights into user behavior empowered the team to make data-driven decisions, resulting in improved user experiences and enhanced performance.

Testimonial

“Microsoft Clarity has been instrumental in optimizing AIModels.fyi. By providing deep insights into user behavior, it empowered me to make data-driven decisions, more than double engagement time, and slash my bounce rates. I highly recommend Clarity to anyone looking to enhance their website’s user experience and drive conversions.”

Mike, CEO of AIModels.fyi

What is Salesmachine?

Salesmachine launched in April 2022 with a simple yet powerful vision: to make demo creation accessible to all through an intuitive no-code platform.

Traditional demo creation tools require technical expertise, limiting their impact for non-technical professionals. Salesmachine solves this with a Chrome extension that allows users to create interactive product demos completely visually without writing any code.

The key to Salesmachine’s success is simplicity. The drag-and-drop interface allows users to easily modify demo data, capture the essence of their SaaS products, and create compelling demos that resonate with prospects and drive sales. Salesmachine also provides analytics on demo consumption, giving valuable insights.

Who is Salesmachine intended for?

Salesmachine targets technology companies with 40+ employees that need efficient demo capabilities due to their wide range of products and customers. With a focus on continual innovation and user experience, Salesmachine aims to help customers create the world’s best product demos. The company measures success through the AARRR framework:

• Acquisition: New users and sign-ups

• Activation: Success creating first demo

• Retention: Number of demo views, indicating engagement and usefulness

• Referral: Number of teams adopting the product

• Revenue: Ultimate KPI showing value provided to customers

These metrics ensure Salesmachine delivers maximum value and moves closer to its goal of becoming the leading demo editor. With its intuitive approach, Salesmachine simplifies how sales, marketing, and success teams showcase their products to prospects and customers.

Meet the founder

Chris Strobl (pictured below) is a self-taught software developer who has successfully made the leap into entrepreneurship. He leveraged his technical skills and business acumen to secure funding from the renowned Silicon Valley venture firm, NFX, for his previous startup where he served as CEO and Co-Founder.

As of April 2022, Chris has stepped into the role of CEO and Founder of Salesmachine, a Silicon Valley-based company that provides an innovative platform to create interactive product demos without needing to write a single line of code.

Challenge

The primary challenge for the company was driving user retention. The focus was on increasing the number of daily demo views and specifically, the number of views generated from the demos created by users. These metrics served as crucial indicators of user engagement and the value of the product to customers.

However, Salesmachine faced limitations in understanding user behavior before implementing Microsoft Clarity. Without a visual user behavior tool, it was difficult to identify how users interacted with the platform, where they encountered issues, and which features garnered the most engagement. This lack of detailed, actionable data posed a significant obstacle, especially considering the competition from well-funded rivals in the market.

Maintaining competitive unit economics was crucial for Salesmachine. To achieve this, improving user retention was essential. However, without comprehensive visual data, the company’s product development efforts were ineffective, as they lacked insight into user needs and ways to enhance the user experience. Consequently, the retention rates were not as high as desired, impacting Salesmachine’s ability to compete effectively.

Recognizing the need for a sophisticated visual user behavior tool, Salesmachine turned to Microsoft Clarity. The company hoped to gain deeper insights into user behavior using this tool and utilize those insights to enhance their product and drive user retention. By bridging the gap in understanding their users, Salesmachine aimed to solve the challenge of retaining users, ultimately strengthening their competitive position in the market.

Finding a solution

Microsoft Clarity proved to be an invaluable tool in Salesmachine’s endeavor to boost user retention. The platform provided the company with data-rich visual insights that were instrumental in understanding users’ behavior and making informed decisions to improve their product. By leveraging Clarity’s heatmaps and session recordings, Salesmachine gained a deeper understanding of user interactions and identified areas for enhancement.

The heatmaps offered a clear visual representation of the most and least interacted areas within Salesmachine’s Chrome extension. This valuable insight enabled the team to identify popular features and potential pain points, providing guidance for product development and improvement efforts. With this information, Salesmachine made strategic changes, streamlining the demo creation process and enhancing the user interface to address user issues.

Additionally, session recordings provided a “real-time” view into how users interacted with the product, highlighting where they spent the most time, which features they used frequently, and where they encountered difficulties. This level of detail allowed Salesmachine to understand user behavior more intricately and make data-driven decisions. They could see that a landing page without a video performed much better. Their customers were much more inclined to continue through their funnel with an image demonstrating how their product works.

Thanks to the insights gathered from Clarity, Salesmachine successfully implemented changes that resonated with their users. In less than four weeks, the company experienced a remarkable 62% increase in product retention, as measured by daily demo views. These impressive results demonstrated that the changes informed by Clarity’s insights effectively enhanced user engagement and satisfaction with the Salesmachine product.

Learnings

The tool’s rich suite of features, particularly the heatmaps and session recordings, equipped the team with insights that allowed Salesmachine to optimize their product for better user engagement.

The session recordings provided Salesmachine with a direct window into user behavior, offering a detailed understanding of how users navigated through the product, which features they utilized, the difficulties they faced, and their overall interaction patterns. This real-time perspective proved instrumental in informing the team about the user experience and identifying areas for improvement in the product design.

One significant learning from the usage of Clarity was the importance of iframe embedding in Salesmachine’s product. Through the session recordings, the team realized that users often encountered difficulties while navigating the iframe, impacting their overall experience and retention rates.

By implementing changes based on this finding, such as improving the ease of use and accessibility of the iframe, Salesmachine significantly enhanced the user experience. These adjustments, informed by insights from Clarity, played a crucial role in the remarkable increase in their retention rates.

In conclusion, Microsoft Clarity provided Salesmachine with granular insights that enabled them to better understand user behavior and needs. It empowered the team to make informed, impactful changes to their product, resulting in a significant boost in user retention. This experience highlighted the importance of utilizing visual user behavior tools like Clarity to guide product development and improve user engagement.

Testimonial

“Microsoft Clarity provided valuable insights that helped us improve user retention at Salesmachine. Clarity revealed that streamlining our iFrame embedding process could significantly enhance the user experience. Acting on this insight allowed us to simplify a previously complicated process, directly leading to an increase in retention rates. The actionable recommendations from Clarity have been instrumental in guiding our product improvements and roadmap, fueling Salesmachine’s growth.”

Chris Strobl, CEO of Salesmachine

What is ufurnish.com?

ufurnish.com is the furniture and furnishings website revolutionizing how consumers search and compare products for their homes. Launched in 2021, ufurnish.com brings together 110+ high-street retailers and smaller independents in one place, giving consumers the confidence that they’ve found the perfect item.

Their consumers are home lovers who visit the platform to search and compare home furniture and furnishing products across the market. They regularly browse to get ideas, compare their favorite products on a personal board, get informed with practical tips, or buy items for their home.

ufurnish.com’s mission is to be the first-choice furniture and furnishings search and discovery platform.

Inderpaul (pictured below) has worked in various paid media and martech roles for over ten years agency and brand side across many verticals. He is now applying that experience as Head of Acquisition & Performance Marketing for ufurnish.com whose vision is to be the world’s largest search and discovery website for home furniture and furnishings.

The Challenge

As a data-driven organization, ufurnish.com prides itself on its ability to track and measure the performance of their website’s traffic channels using Google Analytics. However, despite their expertise, they were baffled by the ‘why’ behind some numbers.

Why were some channels underperforming regarding time on site and page depth? And why were certain category pages experiencing higher bounce rates than others?

While they had their theories, they lacked real validation beyond costly testing and the occasional misstep.

They knew we needed to gain a deeper understanding of these metrics if they were to optimize the traffic and user experience on their site. So, they set their sights on improving the average time spent and pages viewed on our website in 2023, using our newfound insights to achieve our goals efficiently and effectively.

The Solution

Microsoft Clarity proved to be a game-changer for ufurnish.com. With its heatmaps and session recordings, they could finally see what their users were doing on their website. Trends in user behavior were identified, and issues such as poor targeting or poor user experience (UX) were isolated, providing valuable insights into the effectiveness of their performance channels. The seamless integration of Clarity with Google Analytics allowed them to analyze the same traffic segments used to report performance and channel traffic, giving them a clear and comprehensive picture of their users.

Armed with the newfound visibility provided by Microsoft Clarity, ufurnish.com was able to fine-tune its targeting efforts and ensure that users found what they needed on its website. Through Clarity’s insights, they identified pain points in their user experience, such as product pages being a poorer experience for discovery compared to category pages, which was an assumption they had. Clarity helped them understand the reasons behind strong metrics like time on site and page depth for product pages, giving them the confidence to deliver traffic to product and category pages. In contrast, their main focus had previously been only on category pages.

Results

As a result of the insights gained from Microsoft Clarity, ufurnish.com confidently delivered traffic to both product and category pages, resulting in a 17% improvement in average time spent on their site and a 12.5% increase in the average number of pages viewed. These optimizations enabled ufurnish.com to improve its conversion points more effectively.

Utilizing the data-driven insights from Microsoft Clarity, ufurnish.com identified and cut out wasted marketing spend, improving the efficiency of their cost per visitor by 20%. These informed decisions and effective allocation of marketing resources resulted in improved conversion rates and cost savings in their marketing efforts.

With the combination of Microsoft Clarity insights and strategic optimizations, ufurnish.com could confidently drive traffic to their website, resulting in increased user engagement, improved conversion rates, and cost savings in its marketing efforts.

Learnings

Utilizing Microsoft Clarity yielded invaluable insights that significantly impacted their digital product roadmap, advertising strategy, and website experience. Through Clarity, they discovered that their pop-up banner for newsletter sign-ups was causing frustration among users, resulting in a high number of clicks and rage clicks. To address this issue and reduce initial friction, the company modified the timing of the pop-up only to appear after a user had visited more than one page. These insights from Clarity allowed the company to make data-driven decisions and implement changes to improve the user experience on their website, ultimately enhancing their digital product offerings and advertising strategy.

Another key learning was the lack of user engagement with filters on category pages. By analyzing user behaviors, they identified that many users struggled to find the specific filter they sought. In response, they changed some of the larger category filters and introduced new filtering options to encourage users to interact with them more.

Interestingly, the previous assumption about landing users on product pages was flawed. They had assumed that users were not able to discover new products when landing on these pages. However, with Clarity, they were able to see that many users engaged with the recommendation modules, such as similar products, resulting in increased engagement with multiple pages on the site. These insights have enabled them to refine their digital strategy and make data-driven decisions to optimize the user experience and drive business growth.

“With Clarity’s powerful features, we were able to gain invaluable insights into our users’ behaviour and preferences, which helped us make informed decisions to optimise our digital strategy. The recordings feature gave us visibility into how our users were interacting with our website, enabling us to improve landing page experiences and tailor our advertising campaigns to specific target audiences”

-Inderpaul , Head of Acquisition & Performance Marketing

What is Robusta?

Robusta is a part of RTG “Robusta Technology Group” and was founded in 2012 to help grow business by introducing customer-facing tech solutions and mobile applications in different technologies.

Robusta provides various services encompassing the full digital product lifecycle. For the past decade, they’ have built over 400 solutions for 230+ companies spanning across all industries in Egypt and surrounding regions. Their solutions have over 7.5 million users and have generated over 55 million dollars in revenue.

As Robusta’s Product Marketing Manager, Abdelrahman ElNaka’s (pictured below) heavily interacts with various analytics and business intelligence tools to thoroughly understand the users and the market’s needs. His focus is always to make data-driven decisions to keep Robusta’s products ahead in the market.

The Challenge

The main question that remained unsolved for Robusta before using Clarity was identifying user behavior patterns that led to low engagement or drops in checkout rates. Especially after releasing new features or new versions of an app, The product team still had low visibility on how well-received those specific features were by the users, making it difficult to optimize the user experience and to understand where the action is happening on their apps.

“we need to understand the ‘why’ and the ‘how’“

AbdelRahman ElNaka

Addressing these challenges required Robusta to leverage various analytics and business intelligence tools to gain insights for developing data-driven strategies. Traditional traffic analysis tools still did not give Robusta the ‘why’ behind what was happening. They need to look deeper and understand exactly how users are using their apps.

The Solution

Robusta decided to add Microsoft Clarity into their Android App using Clarity Mobile SDK to improve user behavior tracking, gain deeper insights into user engagement and retention, and identify the underlying reasons behind their checkout cycle drop rate. The team leveraged session replays to understand specific features usage, heatmaps to understand reasons behind low engagement, and customer segmentation to observe behavior across multiple device types and brands.

Actions Taken:

Bug Fixing: Using Clarity, they identified device-specific bugs and various experience problems that were not apparent through quantitative data analytics. Accordingly, they were able to fix these bugs and provide a better experience across all devices. For example, During their testing process, the team uncovered a significant issue with the search function of one of their e-commerce apps that affected Arabic searches. The team discovered that the search algorithm failed to accurately identify the search query for some words. The issue came to light through watching session replays, which led the team to recognize the need for immediate action to rectify the problem and enhance the user experience of their e-commerce app.

Experience Redesign: Robusta also redesigned some of the experiences in their mobile e-commerce apps, rearranged content for the home pages, split the checkout cycle to make it more friendly and optimized for different interaction points in the users’ search behaviors.

Results

Robusta has found the insights gained from Clarity for mobile apps to be very valuable for understanding their customer behavior which served as a main pillar in driving their data-driven decision-making strategy. They saw a significant improvement in overall user engagement and product value:

Learnings

By using Clarity on their Android apps, Robusta has been able to make informed improvements that enhance user satisfaction and drive business success. Opportunities that they would have missed without using Clarity.

“Microsoft Clarity has become my go-to tool for analyzing user behavior within our mobile apps. Its powerful customer segmentation filters and screen recordings have given me unique insights into how users are interacting with our app, which has helped us make data-driven decisions to improve the user experience. Clarity is now an integral part of our workflow, and I can’t imagine managing our apps without it.”

Abdelrahman ElNaka, PMM of Robusta

What is Webjuice?

Webjuice is a reputable digital marketing agency that was founded in 2012 and is headquartered in Dublin. With a global reach, the agency provides top-notch digital marketing services to businesses of all sizes, from small to large corporations, with a particular focus on franchise businesses.

Whether it’s social media, search engine optimization (SEO), pay-per-click (PPC) advertising, or other digital marketing tactics, Webjuice offers comprehensive solutions to help businesses achieve success in the online world.

Michal Barus is the founder of Webjuice (pictured below) where he has worked for the past 13 years. Michal has a background as a developer, SEO, and business development.

The Challenge

Webjuice is a digital marketing agency, that is continuously seeking out innovative methods to either boost revenue per visitor or reduce traffic costs. However, they encountered challenges such as low conversion rates and average order value. To gain a comprehensive understanding of what was happening on their website, they required a visual user behavior tool – conventional analytics failed to provide valuable insights.

As a solution, they turned to Clarity to diagnose and address these issues. Let’s explore the outcome of their efforts.

Why Did They Use Microsoft Clarity?

Microsoft Clarity is a great tool for getting an idea of user behavior, such as clicks, scroll depth, and mouse movements. It had several benefits for analyzing and optimizing their content, website, conversion rate, and page performance.

Microsoft Clarity is a powerful tool that can help you optimize your website’s performance and user experience, leading to improved engagement, conversions, and business success. Using Microsoft Clarity, Webjuice increased Puregreen shop’s organic purchase rate to 2.10%. Before, it was below 0.10%.

Webjuice Wanted to Increase User Engagement & On-Page Time:

Webjuice internal team always creates high-quality and helpful content, but sometimes they faced several issues with converting visitors to customers. They struggled to discover issues from their end and couldn’t find the proper solution. They tried several tools, but none worked quite as well as Microsoft Clarity that gave them the opportunity to optimize their webpage.

They have changed their CTA, content structure, and banner. After changing several items, they were able to optimize their conversion and sales rate.

Finding A Solution:

Webjuice always thinks about their clients and puts its business first. Thus, they must design and create layouts that still look professional while fitting all screens.

To enhance the overall customer experience, the company created a comprehensive model of the traffic funnel by analyzing the customer journey map. During this process, they discovered a significant drop-off rate after potential customers clicked on the sign-up button, as many failed to complete the sign-up process. While the post-sign-up experience was favorable and had a higher conversion rate, the initial sign-up conversion rate fell short of their expectations.

Overall, by taking steps to improve the sign-up process and better understand the needs of its customers, the company increased the conversion rate and ultimately provided a more positive customer experience.

Inbound leads increased by 30% with session recordings and heatmaps, also by visualizing pain points for their customers within their UX design.

After getting the proper data and insights, their design and development team could better understand why they were not able to encourage users to take actions. They repositioned the CTA button and added a lead form to get more subscribers. They also repositioned the purchase button for better engagement.

The Results:

After using Microsoft Clarity, they were able to increase engagement between 5% to 30% on several projects. Clarity helps us target better SEO in Dublin. They discovered the following after using Clarity:

1. Do not ignore small changes.
2. Do not be afraid of A/B testing.
3. Make a decision with proper data.
4. Observe your users.

Users interacted with their website. With no data limitations or pricing tiers they increased their inbound leads by 30% with session recordings and heatmaps, by visualizing pain points for their customers within their UX design.

“Clarity is an exceptional tool that is imperative for websites that seek to optimize sales and conversions. Its comprehensive and intuitive features make it an indispensable asset for businesses. The tool is particularly remarkable as it is freely available, providing functionality that is typically available only with premium tools.”

-Michal Barus, CEO of Webjuice

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