Learn how AnswerThis.io more than doubled their user retention with Clarity.
What is AnswerThis.io?
AnswerThis.io is on a quest to revolutionize the research landscape through cutting-edge AI technology. At the core of the platform is a research assistant tool, crafted to meet the diverse needs of scholars and consultants. AnswerThis.io pulls data from a vast reservoir of over 200 million sources spanning a multitude of subjects and topics. Their users are primarily researchers and consultants immersed in literature reviews and data analysis within their specialized industries. In the coming years, AnswerThis.io aspires to revolutionize research methodologies by leveraging AI to streamline repetitive tasks and cultivate a more streamlined, insightful research journey. Heading this endeavor is Ayush Garg, the founder and CEO of AnswerThis.io.
Challenge
Utilizing a visual user behavior analysis tool was essential for AnswerThis.io to understand and optimize how users interacted with its application. They started using Clarity to gather feedback on how users were using the app, and if there were issues in usability. Their goal was to refine the user experience significantly, aiming to double their user retention from 20% to 40%. Before implementing Clarity, they lacked the means to identify usability issues effectively. Prior to Clarity, they inspected their SQL database for usage and had internal tools but they had to change their code base and push to production every time they wanted to track a new KPI. They also wanted a way to analyze user recordings, and that’s why they went with Clarity rather than going with internal tools.
Old Homepage
Updated homepage
Using Clarity
From the onset, they integrated Clarity into their system, laying a strong foundation for data-driven insights. This pivotal decision empowered them to not only monitor key performance indicators (KPIs), such as export rates, but also delve into user behavior analytics, pinpointing areas of the website posing navigational challenges. As they progressed, they leveraged Clarity to propel user growth initiatives and attain heightened conversion rates, thus cementing its indispensable role in their strategic growth.
Actions Taken
Utilizing Clarity’s invaluable heatmaps and session recordings, they meticulously identified friction points within their user journey. Armed with the insights from these features, they harnessed the power of data to inform their design decisions, ultimately fine-tuning their onboarding flow and refining search functionality for enhanced user experience. Some of the adjustments they made, guided by Clarity’s insights, included integrating Single Sign-On (SSO) login to bolster sign-up conversions, streamlining their app’s interface for greater user clarity, and orchestrating a comprehensive redesign of their onboarding process. They also analyzed that their search UI was confusing for some of their users based on recordings as well as conversions. They changed the search UI and saw an increase in user retention.
Before: Old search UI
After: New look UI
Results
They noticed while using Clarity, that a lot of users that came to the website dropped after going to the sign-up page. Therefore, they added a single sign on to vastly improve the conversions in users that came to the website and users that signed up.
Because of this, between February 2024 and April 2024, there was a remarkable surge in user retention, soaring from a modest 20% to an impressive 50% for AnswerThis.io. Along with that, their week over week active user rate went up by 40% due to authentication being friction-less. And through analyzing how much time users spent on the results page, a KPI used to improve their AI engine, they were able to increase their average weekly query per user by 200%!
Learnings
Clarity provided AnswerThis.io with an unprecedented level of insight into their users’ behavior and pain points. By leveraging Clarity’s powerful features, they were able to make data-driven decisions that significantly improved the user experience and led to substantial increases in key metrics like user retention and mailing list sign-ups. User retention is important to them as it directly impacts their monthly recurring revenue and overall growth. The longer they retain users, the more valuable the business becomes. Clarity’s ability to visualize user journeys and identify areas of friction was particularly valuable in helping them optimize their search functionality and onboarding process. Clarity’s ease of use and comprehensive analytics has made it an indispensable part of their growth strategy.
Clarity has been a game-changer for AnswerThis.io. The visual insights and user behavior data provided by the tool have allowed us to optimize our platform and achieve remarkable growth in user retention and engagement. With Clarity, we’ve been able to make data-driven decisions that have propelled our business forward and solidified our position in AI-powered research assistance. The tool’s ability to help us refine our search functionality and onboarding process has been particularly impactful, leading to a 150% increase in user retention.“
How TurkNet increased e-commerce conversion rates by 107% with Clarity
Who is TurkNet?
TurkNet, established in 1996, is a leading independent telecom operator in Turkey, offering a range of services including telephone, internet, and data center solutions to both consumers and businesses. Recognized as one of Turkey’s Top 100 IT Companies, TurkNet continues to expand its significant fiber optic infrastructure for comprehensive local and international connectivity.
With a robust national data network, TurkNet ensures high-quality services for global carriers and wholesalers. Additionally, TurkNet provides user-friendly internet connection services for residential and commercial customers via its online platform and customer service center.
The Team
Zaliha Terk, Furkan Demirtaş, Özgül Çullu and Nermin Canik make up the digital marketing team at TurkNet. They aim to continuously increase service availability and monitor check action and e-commerce conversion rates by analyzing their web pages with the highest traffic.
The Challenge
On their website, they have a landing page where users can enter their address to check if internet service is available and learn how fast of an internet speed they can get. Users can also complete their subscription online or by calling the call center. In order to achieve their goals, they’ve experimented with various platforms simultaneously.
The team analyzed traffic from mobile devices using Google Analytics data and discovered that service availability check actions on the primary landing page decreased in specific screen resolutions (lower screen resolution correlates with lower conversion rates). After careful evaluation, they determined that Microsoft Clarity was the best solution for them.
Using Clarity
The TurkNet team reviews session recordings to continuously monitor potential usability and technical issues that users may encounter on the site. By analyzing session recordings with particular segments on Microsoft Clarity, they identified that some users were not closing the cookie consent popup and couldn’t see the form and button at the bottom of the page.
Additionally, they measure the impact of recent changes and conduct A/B testing. Clarity not only avoids limiting them based on the audience but also it automatically detects JavaScript errors, offering the team more extensive filtering capabilities.
As a result, the landing page failed to offer appropriate actions tailored to specific audience segments, resulting in higher bounce & exit rates from the page.
Results
Collaborating with the user experience (UX) and law teams, they redesigned the cookie consent screen to comply with regulations. These changes significantly increased performance resulting in a 72% increase in the number of service availability check actions and a 107% increase in internet package subscriptions.
Learnings
Microsoft Clarity consistently supports the TurkNet team in exploring their users customer journey. They review session recordings after every website change and analyze heatmap and scroll map data before adding any module to their pages. Landing page and funnel optimizations are paramount for their digital marketing and product management teams. With Clarity, they can further analyze events like site exits and cross-channel transitions (from website to call center) and define every step of the user journey.
Microsoft Clarity continues to be a game changer in the digital marketing sector. One of its key advantages is its ability to integrate with other analytics and A/B testing platforms. The TurkNet team plans to integrate all features of the Clarity platform more effectively into their road map in the upcoming periods.
Testimonials
“Microsoft Clarity has been essential in understanding the user experience (UX) challenges on our website. By leveraging its detailed heat maps and insightful session recordings, we were able to pinpoint exactly where users faced obstacles. Thanks to Clarity, we can ensure our website not only meets but exceeds user expectations, providing a seamless and enjoyable browsing experience.” – Zaliha Terk, Digital Marketing Manager
“Thanks to Clarity’s unique and efficient features, we detect situations that we cannot see anywhere else as data on our website, we produce optimizations for the problems we detect, and we also use time management effectively thanks to copilot.” -Furkan Demirtaş, Senior Digital Marketing Specialist
“Thanks to Microsoft Clarity, we can analyze the behavior of users on our website, detect problems that we cannot see and produce solutions.” -Özgül Zeybek, Digital Marketing Executive
“Thanks to its unique features, Microsoft Clarity allows us to understand user behaviors and to identify pain points our users encounter on our website, transforming them into gain points. This case study serves as an example of deriving data-driven hypotheses.” – Nermin Canik, Conversion Optimization Consultant
Parvis Invest Inc. is a real estate investment platform and marketplace that was formed in 2020 after founder and CEO David Michaud tried to raise capital from accredited investors for a real estate project. The process was cumbersome, overly legalistic, and expensive. Parvis was created to change that.
The company provides a B2B SaaS product, EMDsolutions, which targets private real estate funds and developers in Canada.
Parvis is quickly becoming Canada’s leading private real estate investment platform. Its goals are simple: to be the “go-to” place for accredited and eligible investors to find and invest in the highest-quality real estate developments and funds. Scott Spence, Head of Growth (pictured left) was set on discovering what user’s actions were taking place on his website, and how he could improve the conversion rate. Parvis had previously been using Google Analytics but decided to incorporate Microsoft Clarity to solve his team’s challenges.
Challenge
Data, as it’s presented in traditional analytics tool kits, tells a story but does not paint a picture. The combination of other tools failed to address three core problems that Parvis was trying to solve:
What are individual customers doing on our website?
Are the customers taking the actions we want?
How does the Referral source change (1) and (2)?
Overall, Parvis wanted to improve conversion rates on high-traffic pages. They noticed that certain pages were experiencing high exit and bounce rates and wanted to understand why.
Using Clarity
The ability to visualize user actions changed the game. Using session recordings, heatmaps, and referrer data on Clarity, meant they could see exactly where people were dropping and where efforts should be focused. The Clarity product made this a seamless process for the Parvis team.
Actions Taken
As a result of the insights gained, Parvis redesigned their homepage.
They implemented a clear CTA, making the messaging far simpler, and updated the overall design.
In addition, they changed CTAs on high-performing pages, moving them from the end of the article (where they were rarely seen) to a custom sidebar that was more visible. They experimented with various placements for their special offers, aligning them more intuitively with the users’ journeys.
Lastly, they also added a “sticky” offer widget that remained visible as users read the content.
Right: Previous placement of offers below the fold. Left: New placement of offers in the restructured blog.
Results
With the help of Clarity, Parvis was able to produce impressive results for their website. Let’s take a look at the improvements:
~10% Increase avg. engagement time per session
Avg 10.71% decrease in bounce rates on blog posts
27.5% increase in conversions MoM
BEFORE
AFTER
Stats: October 2023 (before changes) vs. November 2023 (after changes).
Learnings
Clarity provided a deeper understanding of user behavior. Through powerful heatmaps, screen recordings, and analytics, Parvis uncovered that the placements of the relevant offers, including investment opportunities and ‘book a meeting’ widgets, were suboptimal—buried too low on pages, eluding the users’ attention, and in some cases lacking high relevance to visitors. Clarity validated (and invalidated) assumptions and pinpointed problematic areas where the user was losing user interest.
Testimonial
With Clarity, we’ve finally found the tool that tells us exactly what individuals are doing on our website. Being able to run real-time tests and see exactly how users are interacting with our site has accelerated our growth marketing efforts and substantially increased revenue.
How Astra increased time on page by 10% with Microsoft Clarity
What is Brainstorm Force?
Astra is a WordPress theme developed by Brainstorm Force. It’s the most popular third-party theme in the world with over 2.4 million users. It was launched in 2017 to help freelancers, website developers, business owners, and just about anyone build exceptional-looking and high-performing websites quickly and easily.
In addition to the highly popular Astra theme, some of the other awesome products created by Brainstorm Force include Spectra, Schema Pro, Ultimate Addons, Convert Pro, Cart Flows, and many others.
The mission is simple. Brainstorm Force believes in bringing quality products to the WordPress ecosystem that are usable, useful, affordable, and reliable.
Meet the founder
Sujay Pawar (pictured below) is the CEO and co-founder of Brainstorm Force (the team behind Astra). Additionally, he is a co-investor and advisor at Automattic, the company behind WordPress. You can reach him on Twitter @sujaypawar.
Challenge
Brainstorm Force wanted to provide a search field to help visitors navigate seamlessly, in addition to strategically placing the various links and call to action buttons. They came across two challenges.
The company realized that their search bar caused confusion and made it difficult for visitors to locate what they were looking for. Another challenge was to assist visitors to preview the company’s Starter Templates. Users were struggling to preview the templates even though the mouse hover allowed them to click and view them. Click-through rates were much lower than the company wanted to see.
Starter Templates is an extensive library of pre-built website templates that cover just about any niche and business out there. Over 3.5 million websites were created using these Starter Templates in 2022.
A major selling point for these templates was that users can import a Starter Template, and have the website ready in a matter of minutes. The library page wasn’t delivering this selling point expected by website visitors.
“We created the Starter Templates page to showcase our pro-quality readymade templates. They are a USP of Astra and we spent a lot of time and resources making them the best they could be. However, the page we were showcasing them on just wasn’t delivering the experience visitors wanted or the conversions we needed.”
Finding a solution
The company used Clarity’s session recordings and heatmaps features to overcome two challenges. The recordings helped Brainstorm Force gain understanding of their designs and templates, and showed areas of improvement they never considered. The features even helped them improve traffic to their templates.
To address the first challenge, the company added a search option to the navigation bar.
This resulted in an immediate improvement in the customer journey and an increase in traffic to the templates.
The next challenge was to ensure customers were able to preview them without confusion.
With the help of Microsoft Clarity‘s heatmaps, they identified the problem area and added two descriptive call to action buttons when a visitor hovers over each template.
Results
By making these two simple changes, website users were able to better understand how to navigate their website.
The outcome?
They saw a 10% increase in click engagement for their landing page templates. Starter Templates also saw an immediate 12.17% increase in the number of users viewing them, as shown in the following two images.
Learnings
Ultimately, the company fostered a user-centric mindset and placed themselves in the shoes of their website visitors in order to truly understand the user’s perspective.
Their advice? Businesses need to approach each page and interaction as if they are a brand-new visitor, unfamiliar with the layout and functionalities. By adopting this mindset, they can uncover potential pain points and identify areas that may confuse or frustrate users, which can be very beneficial for business growth and user retention.
Testimonial
“It’s often the little things that matter the most and with Microsoft Clarity, we were able to make those minor tweaks and enhancements that lead to a visible improvement in user experience. From our website visitors being able to navigate easily to an immediate 12.17% increase in click throughs to our Starter Templates, Clarity has brought in immediate results. We are confident that these numbers will continue to increase.”
How Scrapingdog increased free trial signups by 50% with Microsoft Clarity
What is Scrapingdog?
Scrapingdog delivers powerful and efficient web scraping solutions to a variety of industries. The company aims to enable organizations to tap into essential data for their decision-making processes, market research, and a variety of data-oriented tasks.
Who is Scrapingdog intended for?
Scrapingdog is intended for a wide market, offering scraping APIs to compile job search data on LinkedIn, real estate property data on Zillow, search data on Google, and content insights from Twitter. The 4-tier pricing plan makes it accessible for all business structures, from individuals to enterprise.
Meet the founder
Manthan Koolwal (pictured below) founded Scrapingdog with the vision to simplify and streamline the web scraping process for everyone, with an impressive 12+ years of experience in the field. One of Manthan’s most noteworthy achievements is the successful design and implementation of an API for the railway sector that was later acquired by the Government of India.
Challenge
The team at Scrapingdog noticed a major issue on their website. They had a substantial number of visitors landing on their homepage, but there was a lack of product comprehension from users. Prior to using Microsoft Clarity, Manthan Koolwal and his colleague, Divanshu Khatter, had difficulty identifying roadblocks and opportunities to solve this problem and increase free trial signups.
Finding a solution
They reassessed their product offerings and the messaging in the hero section of their homepage. Recognizing the importance of capturing visitors’ attention and effectively conveying the value of their product, they employed iterative testing and refinements of multiple headlines with the help of Microsoft Clarity’s session recordings feature.
Through this process, they successfully created a new headline that resonated strongly with their website visitors, clearly articulating the benefits and value of their product. The impact of this single change was impressive, as it prompted a significant increase in visitor engagement and conversion. More specifically, the updated headline sparked a surge in free trial sign-ups by 50%.
BEFORE
AFTER
Learnings
Scrapingdog found Microsoft Clarity to be a valuable tool in detecting issues on their website’s homepage. The insights gained have led to informed decisions and optimization of the site’s performance. The team recognized the value of even the smallest interactions through session recordings, enabling prompt resolution of user concerns and improvement of their browsing experience. The team plans to continue using Microsoft Clarity to uncover new opportunities for growth and optimization.
Testimonial
“Since integrating Microsoft Clarity, it has become an invaluable asset in analyzing user behavior. Its screen recording feature has unveiled previously hidden insights, deeply enriching our understanding of user interactions. Now, every website change is underpinned by robust data analysis from Clarity, transforming our decision-making process from guesswork to precision. It has been a game-changer in our pursuit of user-centric design and data-driven enhancements.”
How AIModels.fyi doubled engagement time and decreased bounce rates by 20% with Microsoft Clarity
What is AIModels.fyi?
AIModels.fyi was founded to provide users with a comprehensive platform to search, filter, and sort AI models for their AI projects. The mission is to assist individuals and organizations in finding the ideal AI model to meet their specific needs.
Who is AIModels.fyi intended for?
AIModels.fyi primarily serves users in the AI industry who are seeking to integrate AI models into their projects. The company goals revolve around driving long, engaged sessions, generating high traffic, and achieving a high mailing list signup rate.
Meet the founder
Mike is the founder of AIModels.fyi. He started the project in March 2023, leveraging his 10+ years of experience in building digital products across diverse industries. He is building the site, writing the code, and managing his marketing 100% independently. You can find him on Twitter, where he shares details about the project as a part of his vision to build in public.
Challenge
Mike faced a significant challenge in understanding user behavior and improving the user experience on the homepage of AlModels.fyi. He lacked a dedicated tool to analyze user behavior and make informed decisions. He had no understanding of what people were doing once they reached his site, beyond some general analytics data about page views. He needed a tool to help reduce his bounce rate from 65% to below 50%, as well as make changes to improve average engagement time above 25 seconds.
Finding a solution
Integrating Microsoft Clarity into the website was a straightforward process. Leveraging Clarity’s heatmaps, session recordings, and rage click and dead link filters, Mike gained deep insights into user behavior on his site. These insights guided his decision-making process and enabled us to enhance our landing page effectively.
Based on the insights provided by Clarity, he immediately made significant changes to the website. These changes included a redesign of the homepage, focusing on shortening the page and implementing best practices for displaying data on mobile devices. Mike was also able to redesign several pages that had high bounce rates and surfaced information based on heatmap data to provide value to visitors right away.
BEFORE
AFTER
Additionally, he addressed issues with the functionality of the website’s “get the emails” button, ensuring it worked correctly and captured more signups by using an embed vs. a multi-step signup process. These changes, driven by insights from Clarity, resulted in a smoother user journey and improved overall functionality.
Mike was impressed by the impact of these changes. The bounce rate plummeted from 65% to 43%, and engagement time increased from 25 seconds to 55 seconds on average.
Learnings
AIModels.fyi’s experience with Microsoft Clarity highlighted its value as a tool for understanding user behavior and optimizing websites. Through Clarity, Mike learned the importance of shortening and redesigning the homepage, optimizing functionality by reducing work for the user, and prioritizing key features such as search and the leader board.
Moving forward, Mike has exciting plans to further enhance AIModels.fyi based on the insights gained from Clarity. He is actively exploring the implementation of an “AI assistant” feature, allowing users to describe their projects and receive AI model recommendations. Additionally, Mike is considering gamification options to increase user engagement and interaction.
In conclusion, Microsoft Clarity played a pivotal role in revamping the landing page of AIModels.fyi. Its ability to provide actionable insights into user behavior empowered the team to make data-driven decisions, resulting in improved user experiences and enhanced performance.
Testimonial
“Microsoft Clarity has been instrumental in optimizing AIModels.fyi. By providing deep insights into user behavior, it empowered me to make data-driven decisions, more than double engagement time, and slash my bounce rates. I highly recommend Clarity to anyone looking to enhance their website’s user experience and drive conversions.”
How Salesmachine increased product retention by 62% in less than 4 weeks!
What is Salesmachine?
Salesmachine launched in April 2022 with a simple yet powerful vision: to make demo creation accessible to all through an intuitive no-code platform.
Traditional demo creation tools require technical expertise, limiting their impact for non-technical professionals. Salesmachine solves this with a Chrome extension that allows users to create interactive product demos completely visually without writing any code.
The key to Salesmachine’s success is simplicity. The drag-and-drop interface allows users to easily modify demo data, capture the essence of their SaaS products, and create compelling demos that resonate with prospects and drive sales. Salesmachine also provides analytics on demo consumption, giving valuable insights.
Who is Salesmachine intended for?
Salesmachine targets technology companies with 40+ employees that need efficient demo capabilities due to their wide range of products and customers. With a focus on continual innovation and user experience, Salesmachine aims to help customers create the world’s best product demos. The company measures success through the AARRR framework:
• Acquisition: New users and sign-ups
• Activation: Success creating first demo
• Retention: Number of demo views, indicating engagement and usefulness
• Referral: Number of teams adopting the product
• Revenue: Ultimate KPI showing value provided to customers
These metrics ensure Salesmachine delivers maximum value and moves closer to its goal of becoming the leading demo editor. With its intuitive approach, Salesmachine simplifies how sales, marketing, and success teams showcase their products to prospects and customers.
Meet the founder
Chris Strobl (pictured below) is a self-taught software developer who has successfully made the leap into entrepreneurship. He leveraged his technical skills and business acumen to secure funding from the renowned Silicon Valley venture firm, NFX, for his previous startup where he served as CEO and Co-Founder.
As of April 2022, Chris has stepped into the role of CEO and Founder of Salesmachine, a Silicon Valley-based company that provides an innovative platform to create interactive product demos without needing to write a single line of code.
Challenge
The primary challenge for the company was driving user retention. The focus was on increasing the number of daily demo views and specifically, the number of views generated from the demos created by users. These metrics served as crucial indicators of user engagement and the value of the product to customers.
However, Salesmachine faced limitations in understanding user behavior before implementing Microsoft Clarity. Without a visual user behavior tool, it was difficult to identify how users interacted with the platform, where they encountered issues, and which features garnered the most engagement. This lack of detailed, actionable data posed a significant obstacle, especially considering the competition from well-funded rivals in the market.
Maintaining competitive unit economics was crucial for Salesmachine. To achieve this, improving user retention was essential. However, without comprehensive visual data, the company’s product development efforts were ineffective, as they lacked insight into user needs and ways to enhance the user experience. Consequently, the retention rates were not as high as desired, impacting Salesmachine’s ability to compete effectively.
Recognizing the need for a sophisticated visual user behavior tool, Salesmachine turned to Microsoft Clarity. The company hoped to gain deeper insights into user behavior using this tool and utilize those insights to enhance their product and drive user retention. By bridging the gap in understanding their users, Salesmachine aimed to solve the challenge of retaining users, ultimately strengthening their competitive position in the market.
Finding a solution
Microsoft Clarity proved to be an invaluable tool in Salesmachine’s endeavor to boost user retention. The platform provided the company with data-rich visual insights that were instrumental in understanding users’ behavior and making informed decisions to improve their product. By leveraging Clarity’s heatmaps and session recordings, Salesmachine gained a deeper understanding of user interactions and identified areas for enhancement.
The heatmaps offered a clear visual representation of the most and least interacted areas within Salesmachine’s Chrome extension. This valuable insight enabled the team to identify popular features and potential pain points, providing guidance for product development and improvement efforts. With this information, Salesmachine made strategic changes, streamlining the demo creation process and enhancing the user interface to address user issues.
Additionally, session recordings provided a “real-time” view into how users interacted with the product, highlighting where they spent the most time, which features they used frequently, and where they encountered difficulties. This level of detail allowed Salesmachine to understand user behavior more intricately and make data-driven decisions. They could see that a landing page without a video performed much better. Their customers were much more inclined to continue through their funnel with an image demonstrating how their product works.
Thanks to the insights gathered from Clarity, Salesmachine successfully implemented changes that resonated with their users. In less than four weeks, the company experienced a remarkable 62% increase in product retention, as measured by daily demo views. These impressive results demonstrated that the changes informed by Clarity’s insights effectively enhanced user engagement and satisfaction with the Salesmachine product.
BEFORE
AFTER
Learnings
The tool’s rich suite of features, particularly the heatmaps and session recordings, equipped the team with insights that allowed Salesmachine to optimize their product for better user engagement.
The session recordings provided Salesmachine with a direct window into user behavior, offering a detailed understanding of how users navigated through the product, which features they utilized, the difficulties they faced, and their overall interaction patterns. This real-time perspective proved instrumental in informing the team about the user experience and identifying areas for improvement in the product design.
One significant learning from the usage of Clarity was the importance of iframe embedding in Salesmachine’s product. Through the session recordings, the team realized that users often encountered difficulties while navigating the iframe, impacting their overall experience and retention rates.
By implementing changes based on this finding, such as improving the ease of use and accessibility of the iframe, Salesmachine significantly enhanced the user experience. These adjustments, informed by insights from Clarity, played a crucial role in the remarkable increase in their retention rates.
In conclusion, Microsoft Clarity provided Salesmachine with granular insights that enabled them to better understand user behavior and needs. It empowered the team to make informed, impactful changes to their product, resulting in a significant boost in user retention. This experience highlighted the importance of utilizing visual user behavior tools like Clarity to guide product development and improve user engagement.
Testimonial
“Microsoft Clarity provided valuable insights that helped us improve user retention at Salesmachine. Clarity revealed that streamlining our iFrame embedding process could significantly enhance the user experience. Acting on this insight allowed us to simplify a previously complicated process, directly leading to an increase in retention rates. The actionable recommendations from Clarity have been instrumental in guiding our product improvements and roadmap, fueling Salesmachine’s growth.”
How ufurnish.com used session recordings to boost website experience and decrease marketing costs by 20%.
What is ufurnish.com?
ufurnish.com is the furniture and furnishings website revolutionizing how consumers search and compare products for their homes. Launched in 2021, ufurnish.com brings together 110+ high-street retailers and smaller independents in one place, giving consumers the confidence that they’ve found the perfect item.
Their consumers are home lovers who visit the platform to search and compare home furniture and furnishing products across the market. They regularly browse to get ideas, compare their favorite products on a personal board, get informed with practical tips, or buy items for their home.
ufurnish.com’s mission is to be the first-choice furniture and furnishings search and discovery platform.
Inderpaul (pictured below) has worked in various paid media and martech roles for over ten years agency and brand side across many verticals. He is now applying that experience as Head of Acquisition & Performance Marketing for ufurnish.com whose vision is to be the world’s largest search and discovery website for home furniture and furnishings.
The Challenge
As a data-driven organization, ufurnish.com prides itself on its ability to track and measure the performance of their website’s traffic channels using Google Analytics. However, despite their expertise, they were baffled by the ‘why’ behind some numbers.
Why were some channels underperforming regarding time on site and page depth? And why were certain category pages experiencing higher bounce rates than others?
While they had their theories, they lacked real validation beyond costly testing and the occasional misstep.
They knew we needed to gain a deeper understanding of these metrics if they were to optimize the traffic and user experience on their site. So, they set their sights on improving the average time spent and pages viewed on our website in 2023, using our newfound insights to achieve our goals efficiently and effectively.
The Solution
Microsoft Clarity proved to be a game-changer for ufurnish.com. With its heatmaps and session recordings, they could finally see what their users were doing on their website. Trends in user behavior were identified, and issues such as poor targeting or poor user experience (UX) were isolated, providing valuable insights into the effectiveness of their performance channels. The seamless integration of Clarity with Google Analytics allowed them to analyze the same traffic segments used to report performance and channel traffic, giving them a clear and comprehensive picture of their users.
Armed with the newfound visibility provided by Microsoft Clarity, ufurnish.com was able to fine-tune its targeting efforts and ensure that users found what they needed on its website. Through Clarity’s insights, they identified pain points in their user experience, such as product pages being a poorer experience for discovery compared to category pages, which was an assumption they had. Clarity helped them understand the reasons behind strong metrics like time on site and page depth for product pages, giving them the confidence to deliver traffic to product and category pages. In contrast, their main focus had previously been only on category pages.
Results
As a result of the insights gained from Microsoft Clarity, ufurnish.com confidently delivered traffic to both product and category pages, resulting in a 17% improvement in average time spent on their site and a 12.5% increase in the average number of pages viewed. These optimizations enabled ufurnish.com to improve its conversion points more effectively.
Utilizing the data-driven insights from Microsoft Clarity, ufurnish.com identified and cut out wasted marketing spend, improving the efficiency of their cost per visitor by 20%. These informed decisions and effective allocation of marketing resources resulted in improved conversion rates and cost savings in their marketing efforts.
With the combination of Microsoft Clarity insights and strategic optimizations, ufurnish.com could confidently drive traffic to their website, resulting in increased user engagement, improved conversion rates, and cost savings in its marketing efforts.
Learnings
Utilizing Microsoft Clarity yielded invaluable insights that significantly impacted their digital product roadmap, advertising strategy, and website experience. Through Clarity, they discovered that their pop-up banner for newsletter sign-ups was causing frustration among users, resulting in a high number of clicks and rage clicks. To address this issue and reduce initial friction, the company modified the timing of the pop-up only to appear after a user had visited more than one page. These insights from Clarity allowed the company to make data-driven decisions and implement changes to improve the user experience on their website, ultimately enhancing their digital product offerings and advertising strategy.
Another key learning was the lack of user engagement with filters on category pages. By analyzing user behaviors, they identified that many users struggled to find the specific filter they sought. In response, they changed some of the larger category filters and introduced new filtering options to encourage users to interact with them more.
BEFORE
AFTER
Interestingly, the previous assumption about landing users on product pages was flawed. They had assumed that users were not able to discover new products when landing on these pages. However, with Clarity, they were able to see that many users engaged with the recommendation modules, such as similar products, resulting in increased engagement with multiple pages on the site. These insights have enabled them to refine their digital strategy and make data-driven decisions to optimize the user experience and drive business growth.
“With Clarity’s powerful features, we were able to gain invaluable insights into our users’ behaviour and preferences, which helped us make informed decisions to optimise our digital strategy. The recordings feature gave us visibility into how our users were interacting with our website, enabling us to improve landing page experiences and tailor our advertising campaigns to specific target audiences”
-Inderpaul , Head of Acquisition & Performance Marketing
Spark Shipping was initially created to address the needs of their network of e-commerce sites, which started back in 2011.
With the rapid growth of their business, they needed to automate the core processes, so they set out to build a solution. After building the internal eCommerce automation platform, they immediately saw the value it brought to the business. They realized this was too good to keep to themselves and decided to share it with others experiencing the same problems.
That is how Spark Shipping was born in 2013! Now, more than a decade later, they have helped thousands of e-commerce site owners to automate their businesses and grow their profits.
Charles Palleschi, CEO of Spark Shipping
The Challenge
With new features coming all the time for Spark Shipping, they needed away to understand the user’s journey with every new feature launch.
Using the insights gained from Clarity, they were able to redesign menus and change where in the app Spark Shipping placed links to specific features, which dramatically increased user engagement within those features.
From a sales perspective, they also wanted to increase inbound leads. To do this, they needed to understand what users were focusing on and where they clicked on the pages.
For example, they had landing pages where “Get a Demo” button was in the middle of the page, but found users typically read to the bottom of the page where no CTA button was.
Clarity helped Spark Shipping understand this behavior and prompted them to add an additional CTAs (Call-to-Action) to the bottom of the page, which has increased the inbound leads by almost 30%.
What did Spark Shipping use before Clarity?
Spark Shipping used Hotjar, but soon found that the cost became prohibitive for the amount of data needed. They couldn’t get sufficient user data to understand the behavior of our users due to cost constraints, but with Clarity, Spark Shipping has access to all the data they need.
Clarity allowed for access to complete data for all their users, enabling them to get full insight into their user’s journey and behavior within the Spark Shipping application. This has allowed them to continuously improve their user interface to ensure that users can take advantage of all of the benefits Spark Shipping offers them.
Session recordings and heatmaps have both been super helpful in the success for Spark Shipping. The session recordings allowed them to understand how users interact with the site from the first moment they land on a page, while heatmaps helped pinpoint sections of the site that visitors found confusing.
Using heatmaps, Spark Shipping found cases where users were expecting elements to be clickable that were plain text. Simply knowing this has allowed for adding links to pages to increase CTR and user experience.
Using Session recordings, they found landing pages where visitors were expecting a CTA but did not find one. This caused them to hit the back button instead of progressing. After using Clarity, Spark Shipping updated these pages to include a CTA right where visitors expected it, which has increased leads and reduced the bounce rate.
Learnings
By choosing Clarity as their behavioral analytics tool, Spark Shipping was able to get the full picture of how their users interacted with their website. With no data limitations or pricing tiers they increased their inbound leads by 30% with session recordings and heatmaps, by visualizing pain points for their customers within their UX design.
“Clarity is an indispensable tool for our business, as it allows us to understand exactly what our users are doing when using our software. This has enabled us to continuously improve the user experience for our clients, making sure that they can get the full benefit of Spark Shipping.”
